Projects in Practice - The Drapery
Redwing and partner M&Y Maintenance and Construction, have a long-established working relationship that allows us to together provide seamless project support, from initial design to property management and maintenance. Together Redwing and M&Y Maintenance and Construction provide tailored support packages to suit your organisation's needs, helping at specific stages or complete end to end support. As we approach completion at our latest partnership development, The Drapery, find out more about how together we put our projects into practice!
The project:
Name: The Drapery
Contract Value: £2.2m
Size: 24 studio, one and two bedroom apartments
Tenure: Private Rent
Location: Liverpool City Centre
The Brief:
M&Y Maintenance and Construction to complete a full retrofit of this 200 year old property, turning this neglected space into 24 contemporary and energy efficient apartments for private rent, while retaining elements of the building’s original architecture.
Redwing to create a brand for the property that draws on the story of London Road, a historic street for Liverpool’s leading textile industry within the Fabric District.
Redwing to welcome all new residents into their homes, ensuring a 100% reserved off-plan rate to prevent void loss and deliver a property management service that makes life easier for residents.
M&Y Maintenance and Construction to deliver responsive repairs and maintenance services for the property going forward.
Outcomes of the partnership:
The Building:
M&Y Maintenance and Construction completed a full retrofit of the property, making changes to the internal structure and layout while still retaining parts of its period architecture.
The building was fitted with LED lighting, electric heating and internal wall insulation throughout, to reduce bills for residents and improve the buildings carbon footprint. The majority of the apartments now have an EPC rating C, meeting the Government’s target of EPC C or above by 2030.
With modern finishes throughout, the building now offers 24 stylish and contemporary apartments.
Susie, who reserved an apartment at The Drapery said: “I thought The Drapery was amazing! The way it was designed went past my expectations, the light made it feel so warm and welcoming – the staff added to that too, they were all so kind! Being located steps away from Liverpool One was a great plus for me, never mind it being in the midst of a foodies paradise!”
The Marketing:
Redwing brought the development to life with a name and brand, The Drapery, that takes note to the building’s past and location on London Road, a historic street for Liverpool’s leading textile industry. Materials to promote the development and generate interest such as a brochure and online advertising, and resident communications to make life easier including Home User Guides and Welcome Packs were developed in The Drapery’s contemporary branding, harmonising the stylish and modern design of the refurbished apartments.
The Lettings:
Redwing arranged a viewing day at the development mid refurbishment to allow interested customers to walk around the development and view a show apartment, which was decorated and furnished to give customers a glimpse of life at their new potential home. The Lettings team also introduced an incentive to maximise reservations at the viewing day, a £50 welcome home voucher free to spend on their first grocery shop or new home essentials such as a kettle and a toaster.
Redwing delivered an award-winning service to prepare residents for move-in day including taking deposits, conducting eligibility and reference checks. The team have also arranged move in appointments, where the Redwing team will be on site to show residents how to use their new appliances and be a helping hand!
Paula Davies, Lettings Manager at Redwing said: “The lettings team at Redwing were so excited to host the first viewing day at The Drapery. We knew these apartments would be an extremely popular addition to the lettings market, and it shows in our 90% off-plan reservation rate! We cannot wait to welcome tenants to their new dream home at The Drapery.”
If you are interested in partnering with Redwing and M&Y Maintenance and Construction, contact us on partners@redwing.co.uk or newbusiness@my-maintenance.co.uk to get started.
